Best mass email marketing software

It has all the tools you need to get started. ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing. ConvertKit offers email based support and have extensive knowledge base with great learning material. They also offer a day refund policy.

Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences. Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more. You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.

The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers. Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.

Moosend offers a forever free plan for up to 1, email subscribers and unlimited number of emails no credit card required. AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation. Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a limited free plan for up to subscribers. You can also signup for quarterly or annual plans to save even more. Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot , Drip or ConvertKit. Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.

Mailchimp offers a forever free plan which allows you to send 12, emails for up to 2, subscribers. You are also required to display their branding in your email. There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:. Their pricing is great, and the support team is absolutely top-notch.

Their onboarding team will help you find success with email marketing right away. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface.

They also offer a fairly generous forever free plan which makes them the best free email marketing software. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.

We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers. OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more. He initially built OptinMonster to help grow our own email list. After the launch in , it has grown tremendously with over 1 million active installs of the WordPress plugin.

All the email newsletter tools that we have shared in this article have great email deliverability rates. However there are few things you can do to make sure that your marketing emails always get delivered.

Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address. Email marketing software like Constant Contact and HubSpot allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.

This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability. We always recommend sending a personalize welcome email to all new subscribers and then segment users accordingly based on their interests. For more tips, see this ultimate step-by-step email marketing guide with examples to help you create a successful email marketing campaign.

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms. In theory, yes. But this will quickly get your email accounts suspended. G Suite and Outlook are not made for bulk email sending. They are great solution professional business emails. A lot of email marketing services will offer free tiers for limited use. Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use.

Email marketing has no direct impact on SEO. Google and other search engines use shares and mentions as social signals to rank websites. We recommend using Drip since it offers robust eCommerce marketing automation tools that seamlessly integrates with both Shopify and WooCommerce.

Some eCommerce power users prefer Klaviyo for Shopify email marketing, but their platform is quite expensive for small businesses. Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here.

We believe that making a full email platforms list would create more confusion and cause choice paralysis for non-techy readers. The top email marketing services that we have chose to include in our list provide the best features for the best price. Along with an email marketing strategy, we also recommend adding web push notification on your website. This is another powerful way to connect with your visitors after they leave your website. We hope this article gave you a good overview of the best email marketing services for your business.

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See how WPBeginner is funded , why it matters, and how you can support us. Trusted by over 1. Get FREE access to our toolkit — a collection of WordPress related products and resources that every professional should have! Really a very useful article. Through this article, I found some new email marketing services. Thanks for sharing all these email marketing services. I will recommend Sendinblue as the best email marketing service to send emails to customers.

I am using it for my clients. Thanks for sharing your recommendation. You would want to check with them for their current offerings but at the moment, you can do that with their free plan. Glad our recommendations were helpful. I have an unusual question — Do any of these services offer a way to have a real-time or query-driven connection to the data? If I could find a provider that supported some sort of SQL connection, that would be much better than what I am doing.

Glad you found our content helpful. We wish you luck. You are a great writer. I like the way you present it. Like the reports and dashboard seen above. Creating emails from templates is super easy on SendinBlue. I like how you can switch to mobile mode and preview the content in one click. Their automation and workflows are pretty similar to other platforms like ActiveCampaign with drag and drop UI and a flowchart-like sequence.

I made a few mistakes along the way and had to struggle a bit. SendinBlue email marketing software is super competitive when it comes to technology and features. Where it lacks behind is in customer support and hand holding for beginners. Everybody knows MailChimp. But is it the best? I doubt. MailChimp is amazing to get started with. The focus is on building your email list and sending emails.

MailChimp makes it extremely difficult for you to do something even as basic as changing the default text on confirmation emails. It shows just what you want in the most intuitive way. No further digging or customizations are possible, but they have thought about most scenarios and give it to you right away. MailChimp is great if you want to play around with email marketing without any investment. Once you get serious, you gotta move out. While most other email marketing software focuses on drip campaigns date-based email sequences etc , Drip ironically focuses on transactional and behavioral trigger campaigns.

For eCommerce websites that might want to send marketing emails and post-purchase communications to their customers, this is an excellent tool. Bad, because it is not so great for everyone else. MailerLite is the underdog in the email marketing sofware category.

I came across MailerLite when I reached the limit on MailChimp and wanted to move to a cheaper email marketing software. MailChimp is notorious for being expensive if you go beyond the free subscribers limit and this is where MailerLite scores.

It offers pretty much everything MailChimp offeres but at almost half the price. Deliverability — MailerLite is better than MailChimp. Reporting — MailChimp is better than MailerLite. Technology — MailChimp is better than MailerLite. Automation — MailChimp is better than MailerLite.

MailerLite is an amazing alternative to MailChimp. It is better in terms of features, deliverability, technology and price. AutoPilot is an amazing software that goes beyond your typical email marketing software and goes all the way up to being even a CRM. The list of triggers AutoPilot offers is way more than what most other email marketing software provides. You can set up email marketing drip campaigns and sequences by pretty much automating anything with its easy drag and drop fully customizable automation sequence creator.

AutoPilot is also strong with integrations. AutoPilot can get data from integrations and use it to create automation. AutoPilot is an amazing email marketing software for startups and smal businesses.

For beginners getting started with email marketing, it can get complicated and may not be a good choice. Email Octopus is an email marketing software that offers a cheaper alternative to MailChimp and other such expensive tools. According to their website, their biggest highlight is cost savings and they compare themselves with MailChimp. For example, email ists, date-based automation, email templates, reports, app integrations..

Deliverability — Emails sent via Email Octopus might end up in spam depending on your content. Reports — Pretty basic. Nothing fancy. The biggest disadvantage of Email Octopus is that it can only do simple date-based automation and nothing beyond. Even the automation builder is pretty basic. Choose a mass email service that gives you detailed stats about open rates, bounce rates, unsubscribers, click through rates and also helps you identify the bad emails that you should not be sending emails to.

Sometimes, the subject lines might not be appealing or the name of the sender makes a difference on how your emails are perceived. Contact lists are often spread across regions. If your email service sends bulk messages to all your contacts at the same time, many of your contacts might end up receiving your emails in the middle of the night. Choose a mass email service that offers time sensitive sending and send emails automatically according to different time zones. The email service that you choose should let you send all kinds of emails like promotional emails, abandoned cart emails, newsletters, announcements, transactional emails, trigger based emails and other.

Sometimes you may want to jazz up your emails based on the content or sometimes you might want to send out an email quickly. Choose a service that lets you do both. Choose a mass email service that offers email templates and also offers drag and drop editors that let you customize every element of your email.

You must also consider if the service will let you code your own emails if the need arises. Email marketing is the most powerful form of marketing and can also act as a selling channel. A service that offers integrations with marketplaces, CRMs, and others, help you bring multiple core activities to one place. Such services let you add products to your email, lets you collect payments for the purchases made through email and helps identify the monetary value of each contact on your list.

Choose an email service that lets you pay based on the number of contacts that you have or bill you only for the number of emails that you send. This is much more economical than being charged for the number of emails sent. It also lets you send as many emails as you want without the fear of a long bill at the end of the month. Sendinblue is a complete package of digital marketing tools like email marketing, SMS marketing, Facebook ads, CRM, marketing automation, and many others.

Moreover, it is the most preferred platform because it is cheaper and much more feature-rich compared to other big players in the market. Using the email marketing feature by Sendinblue, you can design the most professional emails and send them in bulk at very low costs.

You can use one of the templates or design your email from scratch. The drag and drop editor lets you move elements as per your wish. You do not have to manually select contacts that you want to send your emails to, but instead, Sendinblue lets you create and store multiple contacts, segregate them into categories and even filter your contacts based on gender, geography, and other parameters.

Sendinblue deploys machine learning technology which helps in identifying the ideal sending time for your messages and sends them to your email list with just one click at the best identified time. Along with email marketing, you can also use the SMS marketing feature where you can send personalized SMS messages to your updated contact lists and keep them up-to-date with your company promotions. You can also chat with your customers directly from your Sendinblue inbox by simply copying a snippet that contains your custom chat box that you can design using Sendinblue.

You can automate your repetitive marketing communications easily with Sendinblue and save precious time and do it at a very reasonable cost. This email service also offers a CRM feature that enables you to maintain strong customer relationships.

Unlike most other email service providers, Sendinblue charges you for the number of emails you send and not the number of contacts you have. While the plans are bundled to include most of the features offered, if you just want to subscribe to the email marketing feature, the Lite version is what you should go for.

If your email contact list is not that big yet, you can also sign up for their free plan which lets you send up to emails per day, which means emails a month for free!

Once your contact list gets bigger, you could move to the Lite plan. It is a complete package of email marketing tools that one would need. While ActiveCampaign is also known for its Marketing Automation feature , the email marketing tool is no less. You can send targeted emails, email autoresponders, scheduled emails, triggered emails, broadcast emails, and up your email marketing game. You get a drag and drop email designer with ActiveCampaign that lets you create beautiful email campaigns.

You can alternatively even use their preset email templates if you wish. If you have multiple audiences to whom you would like to send emails, the segmentation option lets you segregate your audience accordingly. It also lets you create dynamic content that is easily editable and can be targeted to specific audiences. You can even personalize every single mail according to your contact information. Not only can you test to see which version of your email is working better , but ActiveCampaign also has a detailed reporting it follows which gives you a clear picture of how many times your emails were opened and if the desired action was taken.

The dashboard may seem intimidating for a beginner, but once you observe it there is a depth of data that you can get which you can use to optimize your email marketing campaigns. If your email campaigns require payments to be processed or link to social media platforms, ActiveCampaign also lets you integrate with many of these applications.

Along with email marketing, ActiveCampaign also includes marketing automation, CRM and sales automation, and service and support which is centered around improving customer experience. Higher the contacts, the higher the price. While they do offer a day free trial , the different plans have been created with different types of business needs in mind. Each plan is a price for their bundles of services and includes other tools for SMS marketing, CRM, marketing automation, and others.

Constant Contact is one of the most feature-rich mass email services out in the market that goes beyond sending basic emails and email blasts. With Constant Contact, you can engage your audience through surveys, send greetings, engage them in social media campaigns, create coupons, and much more.

One of the features that Constant Contact is known for, is the ease of use. The interface is very easy to navigate and offers many attractive customizable templates that you can use in your emails. It also includes a drag-and-drop editor that lets you design your emails just the way you want them to be.

Constant Contact has tools for eCommerce which help convert potential customers into leads soon. You can automate welcome emails, triggered emails, send custom emails to segmented contact lists, and do more. It also allows you to re-send emails to non-openers without making them feel like it is spam.

You can check the deliverability rate and open rates from the reports that Constant Contact provides. You can integrate with social media channels and manage and create social media campaigns using Constant Contact to increase brand awareness, increase engagement, and direct traffic to websites.

You can also directly access and reply to comments and messages on your campaigns from the platform. You can upload your contacts from different sources like Outlook or Excel and segment them using contact segmentation just how you want. The advanced email marketing toolsets it apart from the other mass email services. You can determine if your current email campaigns are working and bring you sales by tracking the open rate, forwards, and shares, up to and action was taken on your emails.

You can schedule and automate your emails so they get sent at high response times instead of having to send them yourself. If your email campaign is related to collecting donations, you can securely do so and even track them.

This email marketing service is especially useful if you are planning an event, have sign-up forms, need to send coupons, conduct surveys. Constant Contact offers a month of free services and its pricing is based on the number of contacts that you have. If you are a non-profit organization you can also benefit from their discounts that they offer to non-profit organizations. Elastic Email is very popular as a great email marketing tool being built on a cost-effective Email API.

The number of bulk emails that it offers is what makes it more attractive than most other email marketing tools. You can send email blasts using Elastic Email and be sure that they will get delivered due to the high reliability and deliverability.

You can either code your emails or simply design them using the email designer that Elastic Email offers. You can select the contact lists that will receive your email and can schedule them so that your emails get sent even without you being physically present in front of your computer system. Using the autoresponders, you can set emails that will be automatically sent to your contacts so that they know that you, as a brand, are listening to customers.

Not only can you manage your email subscription widget on your WordPress site through Elastic Email by a simple plugin, but you can also create web forms that help you grow your audience in an organized manner. If you have a diverse set of audiences, Elastic Email lets you segregate them by adding tags specific to each contact and segregate them into lists so that custom, personalized content can be sent to them in just a few clicks. You can also create sub-accounts within your Elastic Email account with the Unlimited Pro plan that lets multiple people work on the emails together.

Automate your emails so that none of your customers feel left out. This can help eliminate a lot of repetitive tasks and save a lot of time. Elastic Email ensures that your best emails reach your customers, so it lets you test various versions of your emails.

The reporting feature further tells you how effective your email marketing campaigns are by telling you the number of times your emails were opened and other important statistics.

This data gets represented graphically and helps you optimize your campaigns easily. If you configure the SMTP service, you can directly send transactional emails from your application. Elastic Email offers several 3rd party integrations with platforms like WordPress, Joomla, SImMail, Drupal, easysendy, MailPoet, and others that can help you use Elastic Email the way you want it and deliver better email marketing results.

Elastic Email pricing is based on the number of contacts that you have and not on the number of emails you send. While Unlimited Pro has all the advanced features, some of them like email automation might be missing. With both the plans your emails are fully encrypted and follow two-factor authentication to your accounts. Moosend is the best email marketing platform that caters to the needs of all sizes of businesses. You can design the most responsive emails using Moosend without having any knowledge about coding.

With the drag and drop editor, you can design your emails just the way you want them to be.